T-Mobile CEO John Legere has announced that the company is killing the data plan and going all in on unlimited data.

“The era of the data plan is over,” said Legere. “After Un-carrier 12, the wireless industry will never be the same again.”

Legere unveiled T-Mobile ONE – a radical new take on how we access the mobile Internet. With unlimited everything – talk, text and high-speed smartphone data – T-Mobile ONE unleashes customers to just use their smartphones without ever worrying about data limits again. With this industry-shaking move, T-Mobile ONE upends the very idea of traditional wireless rate plans with a single, simple, 100% unlimited offer for smartphones … and even tablets. Even video is unlimited at standard definition, utilizing the company’s ground-breaking video delivery technology first introduced with Un-carrier X.

“Only T-Mobile’s network can handle something as huge as destroying data limits,” said Legere. “Dumb and Dumber can’t do this. They’ve been running away from unlimited data for years now, because they built their networks for phone calls, not for how people use smartphones today. I hope AT&T and Verizon try to follow us. In fact, I challenge them to try.”

A family of four can get T-Mobile ONE for $40 per line. The first line is $70 a month, the second is $50 a month, and additional lines are only $20 a month up to 8 lines with auto pay. It’s $5 more a month per line without auto pay. All include unlimited talk and text and unlimited 4G LTE smartphone data.

Take a look at the video below for more details…

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